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Photo: Copyright Dino Soldin / World Yacht Racing Forum, |
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Photo: Copyright Dino Soldin / World Yacht Racing Forum, |
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Photo: Copyright Dino Soldin / World Yacht Racing Forum, |
Some live surveys conducted amongst the WYRF audience led to interesting conclusions: 80% of the assistance believes that online media is be the best way to reach sailing’s audience, when TV seemed to be the only way to go until recently. According to them, most sponsors (31%) are mainly interested in hospitality programs, compared to visibility on TV (26%) and social media (18%), whilst print is down to 3%...
“The most important element remains to tell a proper, interesting story, no matter on which support”, explained Peter Bayer, CEO of Open Sports Management, the entity in charge of IMOCA’s commercial development. “In order to reach a bigger audience, the sport needs to be entertaining. It’s not about the boats: we need to tell a strong story, and to speak about the people.” Luc Talbourdet, IMOCA’s CEO, fully agrees: “ The key to the success of the Vendée Globe is the story, not the boat nor even the race.”
With help from Seahorse USA Editor Dobbs Davis the new one-day format of the Yacht Racing Design & Technology Symposium helped summarize the status of important projects in the world of Grand Prix sailing. Presentations made on the new Volvo 65 one-design revealed how tight tolerances and production deadlines are being met by the consortium of builders involved in the project, and the first boat sailing is generating excellent feedback from the SCA team. Maintenance and repair details were discussed, with the event expected to deliver high-intensity performance and competition at substantial cost savings from previous VOR formats.
The structural integrity of keels was also explored, with the need for more communication identified as a key factor in troubleshooting problems and developing sensible inspection and certification strategies to prevent future failures. The lessons learned from North Sails’ role in America’s Cup foil design was also presented to help illustrate how this will improve mainstream sail design.
Another interesting presentation was from Gurit on the potential uses (and mis-uses) of nanotubes in laminate structures, and how on the offshore racing yacht valuable weight can be saved at reasonable cost whilst maintaining structural integrity. The formal presentations then concluded with an overview of how rating systems are doing an increasingly better job of producing a fair playing field for a wide variety of boat types, and where these systems can improve for the future. The role of the Sailing Yacht Research Foundation (SYRF) was also described as a potential funding source for new areas of research to help improve these rating systems.
Delegates and presenters at the YRDTS then joined the Forum to participate in round-table discussions, providing a necessary technical perspective on a wide range of topics. This new format has helped open the channels of communication between the technical and non-technical communities to integrate the ideas of both.
Keynote speaker Ken Read, President, North Sails Group, concluded his presentation with a strong statement: “The economic crisis is definitely over, and I haven’t seen as much enthusiasm for the sport of sailing for a long time!”
The sixth edition of the World Yacht Racing Forum closed its doors following two days of presentations, constructive debates and networking sessions. Over 230 delegates and 60 speakers from all over the world attended the different presentations, shared ideas and business cards whilst hearing insights from some of the sport’s major events.
MaxComm Communication
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